During the 1st World War, the company of Electro-Chimie, concessionaire for France of the Henkel laundry, signed an agreement with Ronchetti by which it no longer sells detergents under the Persil brand.

A legal battle ensued which resulted in an agreement in reserving the use of the mark to the English company Lever Brothers which bought the company from Jules Ronchetti in France and the United Kingdom, and to the German company Henkel in the rest of the world [3].

Persil is sold in powder, liquid detergent, liquid capsule, gel, and tablet forms. There are enzymatic , non-enzymatic, and colour care containing enzymes, but bleach-free formulations as well.

The Persil line also includes specialist care products for wool and silk items. In the UK, Unilever markets a wide range of washing up liquids and dishwasher detergents under the Persil brand.

In Belgium, where both Henkel's Persil and Dixan can be found at major retailers, the Persil brand name is given priority by Henkel in its marketing.

Henkel sells its Persil formulation in France under the name "Le Chat", as Unilever owns the licence to the Persil trademark in that country.

For a time, [ when? It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines.

In April , Henkel announced a global relaunching of the Persil brand and packaging to mark its th anniversary. Persil's other sub-brands Le Chat, Dixan, and Wipp were to be redesigned shortly afterward.

The anniversary also marked years of self-acting detergents—of which Persil was a pioneer. Persil was introduced to Mexico in It was initially sold exclusively at Walmart stores.

Persil ProClean was released in Canada in Power Pearls and liquid are available, including a Canada-only cold water liquid version.

Caps are also available. The "Small and Mighty" product line—a highly concentrated liquid detergent formulation—is found only in these markets.

Unilever also sells Persil in France. In this market, the brand focuses on "natural" ingredients and "skin-friendly" formulations.

A update showcased a new design of bottle that enabled consumers to use the flexible plastic ball as a measurer and stain removal pre-treatment device.

The ball is contained in a circular cutout in the centre of the bottle and is simply filled and placed directly into the drum.

Because it's made of soft heat resistant plastic, it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline "For whatever life throws".

From Wikipedia, the free encyclopedia. Redirected from Dixan. For the music group, see Persil band. This article needs additional citations for verification.

Relevant discussion may be found on the talk page. Please help improve this article by adding citations to reliable sources.

Dixan per la scuola is a Social Responsibility program which, since 14 years, is focused on helping children with a concrete support and making them aware of relevant social topics through educational activities.

DonnaD is your best friend, always next to you with tips on family, decoration, recipes and home care. Close Please allow us to set Cookies. Accept Do not accept.

Dixan is based on synthetic, less foaming ingredients - the first special detergent for the machine was born in In — it became the first detergent with oxygen in order to remove unwanted stains.

In contrast to the usual chloride oxygen it was more environmentally friendly. In — the first detergent for pre-wash and main wash.

In — Dixan brought Ultral. In — Dixan brought the phosphate-free, 2-fold concentrated Dixan on the market. In Dixan introduced a Dixan Universal detergent on the market, which is equally suitable for white, colorful and modern textiles.

In Dixan presented itself with the improved stain-magnet formula for White and Colourful in a new, modern design.